Creating your Profile Page
Why, you ask…
Because the buyer wants to find out more about YOU - the ARTISAN – the CREATOR! They want to know your background, where you come from, what inspires you to do the kind of work you do, and what your creative process is. You need to CONNECT with your potential buyers; captivating them with who you are, the person behind the shop.
There are 3 ways you can connect via your profile:
1. Through Your Writing
The first obvious one is through your writing. Make sure what you’re writing is interesting, friendly and easy to read. It’d be very difficult to make a connection with someone who is struggling to read what you have written because it’s boring, dry and hard to follow.
2. Add Images (Premium sellers only)
Premium sellers are able to upload up to 5 images to display on your profile page. This is optional, but it’s a great opportunity to show people where you create your items, your creative process or where you draw inspiration from.
3. Include a YouTube Video (Premium sellers only)
Including a YouTube video in your profile is also only for Premium sellers and also optional, but highly recommended. You may want to do a short video simply introducing yourself, welcoming them to your shop, showing them where you do your work, or even taking them through your creative process. This is the best way to connect with your potential buyers as it allows them to see the REAL YOU! Of course not everyone is going to be comfortable in front of the camera. But if you are, uploading a YouTube video onto your profile page is a great idea.
By the way: If you’d like to see a good example of a great Profile Page, visit: http://www.zibbet.com/riskybeads/profile