Learning From Our Featured Zibbeter!
We want to introduce you to our Featured Zibbeter for the month of May. Meet Lori Ward, from North Carolina, aka Risky Beads! She creates ‘accessories with issues’, and they truly are amazing! Click here to read our interview with her.
We wanted to do a feature article on Risky Beads, because quite simply, she does a lot of things RIGHT and we wanted to share this with you.
Lori is already a successful seller on the well established Etsy.com and has over 1100 sales under her belt with 100% positive feedback. The “proof is in the pudding” as they say.
Lori’s top 3 tips!
1. Lori’s number one tip for sellers is to “take the time to take good pictures”. We can’t stress this enough. You cannot expect to make good sales if your pictures are lousy.
2. Spend time crafting the descriptions of your items and “double check your copy and be sure you’re spelling things correctly”. Lori writes in a fun, conversational way and engages the reader. Read our blog on ‘Writing Descriptions That Sell’.
3. “Own your brand and work it”. In her interview she states, “If you don’t know who you are and what you’re selling, then you can’t sell it, but don’t rush your brand. When I opened my shop, I didn’t know exactly what Risky Beads was going to be on day one. It took about ten months before I was satisfied with the entire vibe of my storefront.”
Repeat customers anyone?
One of the things that Lori does extremely well is to encourage repeat customers. She does this through packaging her items beautifully, writing a personal note to the buyer, including a business card, discount cards, and even a free bookmark (see below)! Lori is running Risky Beads like a business, because that’s what it is! And if you’re looking to make good sales, you need to as well.
We highly recommend you get a copy of this book from Lori. She has proven her success and knows what she is talking about! Click here to purchase your copy…
In this book you’ll get tips on how to set up a great shop including the importance of product pictures, how to bring in those first sales when you feel like you’re floundering, understanding the customer and the marketplace, ideas on marketing materials, tagging, pricing, feedback, promoting your shop including blogging and Twitter, choosing venues, wholesale/custom/bulk orders and breaking down the process of branding and finding your niche.