Social Media…Why You Need To Get On The Bandwagon!
Over the coming weeks, we’re going to have a closer look at individual social media sites. We’ll break it down and show you step-by-step how to effectively promote your shop on each site.
So what is Social Media Marketing?
Social Media Marketing is simply marketing using social media. Profound, I know!
But what is social media? Social media websites are sites that contain ‘user generated’ content. For example, Facebook’s staff don’t sit there each day and create people’s profiles…the users do!
There are many forms of social media including: forums, podcasts, picture and video sharing (Flickr and YouTube), blogs, and social network sites like MySpace, Facebook, Twitter.
A social media site is a place to connect and build relationships with people that you otherwise would not have the opportunity to meet. Even if you left out the ‘marketing’ side of things…it’s just plain FUN to interact online with like-minded people!
How will it help you sell more?
As already mentioned, a social media site is a place to connect and build relationships with people. As you connect and build relationships with literally hundreds and even thousands of your new ’social media’ friends, you will be generating more exposure for your shop, which will inevitably lead to opportunities and sales. We will be discussing specific marketing strategies for each individual site over the coming weeks.
Where should you start?
There are so many social media sites out there and it can get a bit overwhelming. We recommend choosing only 1-2 sites to be a part of. Any more than that and you won’t be able to put the time in necessary to build relationships with people…which is what it’s all about!
Here are some popular social networking sites you may want to check out:
- Facebook (general social network)
- MySpace (general social network)
- Twitter (micro-blogging and general social network. Check out the conversation right now about ‘Handmade’, ‘Fine Art’, ‘Vintage’, and ‘Crafting Supplies’.
- CafeMom (social network for Moms. Check out this link: http://www.cafemom.com/search/index.php?keyword=handmade&x=0&y=0)
- DeviantArt (artist community)
- IndiePublic (handmade, art and design community)
- YouTube (video upload and sharing)
- Flickr (photo sharing)
If you’re looking to start your own blog (we will be covering blogs in more details in the coming weeks), we recommend:
You’ll find Zibbet represented at the following social networks:
Make sure you add us as a friend on MySpace and Facebook and ‘follow’ us on Twitter!
Stay tuned…there’s lots more to come! In the mean time…have fun checking out those social networks!
Image Credit: Matt Hamm