Widget! Widget! Who has a Widget?
What is a “widget” anyway? According to Wikipedia, a web widget is “a portable chunk of code that can be installed and executed within any separate HTML-based web page by an end user without requiring additional compilation.”
“What did she just say?” you are probably asking about now. Translation: a web widget, or simply a widget, is a little program that you can add to your Premium Zibbet shop and it will run all by itself!
I know what you’re probably thinking now: “I don’t know anything about writing computer programs, I don’t care how ‘little’ they are!” Of course, most of us aren’t programmers nor do we desire to be! And that’s one of the great things about widgets–when you find one you like, all you have to do is copy the code that someone else wrote and then paste it into your Premium Zibbet shop.
It’s virtually impossible to browse the web today without encountering widgets at every turn. Advertisements, polls, clocks, weather forecasts and games that you see on websites are just a few examples. The first use of widgets was probably as hit or link counters on web pages. Generally, widgets may also be referred to as gadgets, badges and modules, just to name a few! The web abounds with free widgets. Simply search for the word “widget” on Google and you can stay entertained for hours looking at what seems like an endless stream of these little programs!
One of the many useful tools that Zibbet has provided for Premium shops is the ability to add widgets to our shops. Let’s face it, widgets are fun! And because they are so much fun, it’s easy to get carried away with widgets. We need to remember that what we want people to do when they come to our shops is to buy, so we need to be careful to not distract them with too many “toys.”
I believe that the wisest use of widgets in our Zibbet shops is to direct traffic to our blogs, Facebook pages and Twitter accounts to gain followers and to advertise our other Zibbet shops, if we have them. Be sure that you make it easy for your new followers to return to your shop from your other sites!
Because Zibbet is a global marketplace, providing shoppers with a currency converter is an excellent way to assist them with their shopping. Instead of having to leave your shop to visit another website to calculate the cost in their own currency (and possibly not returning to your shop!), I believe international shoppers appreciate the ease of doing the calculations right there in your shop.
Another way to use the widget feature is to include helpful information that appears as text on your FP. For example, I have a widget that contains information about jewelry care and my repair policy. The possibilities are endless… Do you sell pet products? You could provide some helpful ”tips” or “Did you know?” information about pets in a text widget. If you sell vintage items, what about giving some historical background for the time period for a particular item? You could feature a different item and historical perspective each week or month. Providing useful information is a great way to provide shoppers with a little “something extra” just for visiting your shop and could be the key to a return visit that results in a sale!
Zibbet’s generosity even allows you to add your Etsy mini and/or Artfire Rapid Cart to your shop. Although Zibbet allows you to do this, I encourage you to think carefully about making it too easy for a shopper to leave your Zibbet shop and get lost on another shopping venue. If you truly want to sell from your Zibbet shop, you need to do all you can to retain your potential buyers’ attention and keep them browsing in your shop. The longer shoppers stay in your shop, the more likely they are to make a purchase!
For some ideas on how to use widgets in your shop, take a look at these Zibbet shops:
Ariamy (be sure to turn your computer’s speakers on!)
Next week, I’ll provide you with “how to” instructions for adding widgets to your Premium Zibbet shop. I’ll also give you some links to sites where you can get the code you need to add widgets that will enhance your shop’s functionality.
Best wishes for much success on Zibbet!
This article was edited on 11/11/2011 to removed shops that no longer have widgets to view as examples.