List to Sell!
The main reason for listing items is to sell them. It goes without saying that if an item isn’t listed it can’t be sold from your Zibbet shop. So why am I stating the obvious? More than once I’ve heard a seller say that when sales increase on Zibbet they will list more. One of the best things we all can do to help increase sales is to list more now rather than later! The fact is, by listing more individually, we help each other sell more collectively. Let’s take a look at how listing more today will increase the possibility of generating more sales tomorrow…
- Each item listed generates a new page for the Zibbet site. Each page is indexed separately by search engines such as Google, which increases the number of opportunities for Zibbet pages to show up in Google searches. This will increase organic buyer traffic to Zibbet. More traffic will lead to increased sales.
- As sales increase, so will the number of repeat buyers. Repeat buyers are likely to refer their friends to the shops where they have made purchases and to Zibbet in general.
- Greater promotion of more listed items through Zibbet’s ‘Share’ feature will also generate more traffic from sites such as Facebook, Twitter and StumbleUpon. These sites are some of the biggest referrers to Zibbet.
- An attractively presented marketplace consisting of shops with “full shelves” is much more appealing to buyers than sparsely stocked shops. Think about how desolate a brick and mortar shop looks during and after a big sale before the shelves have been restocked. I don’t know about you, but I will walk right past that shop looking for one that offers a greater variety of merchandise choices. Fully stocked shops also provide impulse shoppers with more items to browse and hopefully find that item that they just can’t live without!
Zibbet receives an average of 0.25 visits/month/active listing. With 80,000 active listings that translates to 20,000 organic visits per month from Google alone. On average each of those visits are visiting 6 item pages on the site, therefore 120,000 pageviews per month based on the current amount of active listings.
Currently, approximately 10% of Zibbet’s total traffic is organic. As the number of Zibbet pages increases, it is reasonable to expect the average number of visits per month per listing to increase and consequently the percentage of total traffic that is organic will also increase.
It’s clear that listing more items is in every Zibbet seller’s best interest. With that said, I’d like to issue a couple of “listing challenges.” First, I challenge every Basic shop to list the maximum of 50 items. Second, I challenge every Premium shop to list at least 200 items. Just last week, the total count for active shops (those with at least one active listing) was 3,222. If all of those shops were Basic and each had 50 items listed, Zibbet would have 161,100 active listings right now. If all of those shops were Premium and each had 200 items listed, Zibbet would have 644,400 items listed now! Of course, those 3,222 shops are a mix of Basic and Premium accounts so the number of listings would be somewhere between 161,100 and 644,400 items. I hope you can see the significance of everyone contributing as many listings to the total as possible. To those of you who have met or exceeded these challenges already, I thank you! On another note, it’s also beneficial for you to promote Zibbet to your crafty friends. More sellers = more items!
Speaking of challenges, I’m excited to announce Zibbet’s new listing competition. Zibbet will select two shops at random to receive FREE lifetime Premium accounts as soon as the total number of active listings reaches 150,000! Every active item listed will be an entry into the competition. The more items you have listed, the more chances you have of being randomly selected to receive a FREE Premium account. A search for ALL ITEMS will allow you to monitor the number of items listed at any point in time. This competition is one more reason to get busy listing even more great items!
Best wishes for much success on Zibbet!