Business Cards and Your Zibbet Shop
Last week I talked about the importance of having a great looking shop banner and avatar as they relate to the branding of your shop. Branding is the process of establishing your brand–a unique identity for your products and shop. Today I’d like to extend the branding discussion to include business cards and to introduce you to MOO.com, whom Zibbet has just teamed up with to offer all Zibbet sellers 50 FREE business cards!!
Business cards are an inexpensive ”must have” promotional tool for every business. Business cards provide potential customers with a tangible reminder of you and your products. Here are some ideas for how you can use business cards to promote your business:
You never know when a casual conversation in the grocery store check out line can provide the opportunity to introduce your products to a total stranger. Placing your business card in the hand of your new acquaintance makes sure that your conversation is remembered, hopefully long enough for the person to visit your Zibbet shop.
Make your card worth holding on to by including a coupon code for a special discount that you only distribute on your business cards. You can put different codes with varying discounts on different cards, sort of like the scratch off discounts that some large department stores sometimes offer. Consider not putting an expiration date on the coupon.
Business cards are great networking tools. Be sure that you include several cards in each package you send. Happy customers will love sharing a card with a friend or two. I’ve also had friends ask for cards to share with their friends and coworkers.
We’d love to hear about creative ways you’ve found to promote your business with business cards, so please leave a comment.
Best wishes for much success on Zibbet!
Vicki is committed to assisting her fellow Zibbeters improve their shops for successful online selling. She is the owner of five Zibbet shops: LOC Design Studio, Denim and Pearls, A Stitch and a Prayer, Black Creek Crossing and Think Like a Fish. You can follow Vicki on Twitter and through her LOC Design Studio blog.