Craft Show Tips
Craft shows are popular events in many areas and serve as an affordable alternative to a brick and mortar shop. In addition to being a cost effective way to sell your wonderful creations, craft shows also provide a great opportunity for you to promote your Zibbet shop and Zibbet as a whole. Although I’m far from being considered a craft show ‘veteran’, I have participated in multiple shows over the last couple of years. At each event, I’ve learned a lot and continue to learn from each new experience. I’d like to share a few tips gleaned from the experiences of others as well as my own.
- Expect the unexpected, especially when it comes to outside shows.
- Carefully consider the cost, which involves more than just the booth fee.
- Arrange for someone to be there to help you.
- Offer a variety of items at several price points.
- Wear comfortable clothing and shoes.
- Pack something to eat and drink.
- Lighting is critical, especially for jewelry and other small items, regardless of location and time of day.
- Take plenty of change for cash transactions.
- Consider taking credit card payments if possible. Square seems to be the most cost effective option available if you have a tablet computer or other compatible device.
- Accept checks with proper ID and phone number.
- Understand that ‘first time’ shows are a greater risk than established ones, especially in small towns. Ask the show organizers how they are promoting the show.
- Have plenty of business cards available and encourage browsers to take one. You may see an online sale later as a result.
Best wishes for much success on Zibbet!
Vicki is committed to assisting her fellow Zibbeters improve their shops for successful online selling. She is the owner of five Zibbet shops: LOC Design Studio, Denim and Pearls, A Stitch and a Prayer, Black Creek Crossing and Think Like a Fish. You can follow Vicki on Twitter and through her LOC Design Studio blog.