Let’s Talk Business
According to BusinessDictionary.com, business is defined as “An economic system in which goods and services are exchanged for one another or money, on the basis of their perceived worth. Every business requires some form of investment and a sufficient number of customers to whom its output can be sold at profit on a consistent basis.” As I pondered this definition, I realized that Zibbet sellers approach their “businesses” from different points of view, and not all from the point of view of this definition. For simplification, I’d like to divide Zibbet sellers into three groups. Please note that these groupings shouldn’t be considered “good” or “bad” or “right” or “wrong”. Instead, they are “different” in several respects but all are equally viable and acceptable.
Group A sellers fully embrace their businesses as defined above. These sellers have positioned themselves for making a profit on the sale of their wares and accept the risks and sacrifices involved in pursuing that profit.
Group B sellers have entered the online selling arena to support their hobbies. They are content to share their creations and to break even at the end of the day. They would enjoy earning a profit but that’s not their primary motivation.
Group AB sellers are positioned somewhere on the continuum between Group A and Group B. I believe that the majority of us started our selling endeavors as Group AB sellers. Over time we move toward Group A or Group B, depending on our response to a variety of circumstances and factors that are unique to each of our individual situations.
I challenge you take a few minutes to consider your motivation for selling. Which group do you place yourself in? Over the next few weeks I’ll be providing some points for you to consider as you evaluate your business and your approach to your business, regardless of which group you place yourself in.
Best wishes for much success on Zibbet!
Vicki is committed to assisting her fellow Zibbeters improve their shops for successful online selling. She is the owner of five Zibbet shops: LOC Design Studio, Denim and Pearls, A Stitch and a Prayer, Black Creek Crossing and Think Like a Fish. You can follow Vicki on Twitter and through her LOC Design Studio blog.