Making Your Business Card a ‘Keeper’
Business cards are a must have for any business, large or small. They are also the most cost effective way to promote your business. So how can you make your business card a ‘keeper’? By ‘keeper’, I’m referring to a business card that people want to keep because of some value associated with the card. In addition to including the name of your business and your tag line, here are a few suggestions for how you can increase the value of your business cards so that people keep them.
Provide a coupon code on your cards to encourage people to give your products a try.
Showcase your products with images and descriptions. Moo.com offers the option of having different product images printed on their cards. Remember, Moo provides Zibbet sellers with 50 complimentary business cards. Be sure to check out this great offer!
Announce upcoming promotions and sales.
Create an ongoing limited contest or giveaway. Customers can enter by sending you an email for periodic drawings for a discount or gift with purchase. Be sure to include your email address on your cards.
Create special cards to use for friends and family to write their names as referrals. Ask your customers if they were referred by someone using your business card and then reward the referring individual with a discount or a complimentary gift from your shop. Be sure to send some of these referral cards to your new customer so that they can expand your referral network.
Add a conversion chart, restaurant tipping chart or other useful information. Each time the card is referred to, the card holder will be reminded of your shop and products.
Be sure that you include the URL to your shop so that it can be easily found by potential buyers. If you have multiple Zibbet shops, provide the URLs for all of them on the back side of your cards. Another way to get your website info out there with your business cards is by including a QR Code. What’s a QR Code? Come back next week to learn all about QR Codes!
What makes your business card a ‘keeper’?
Best wishes for much success on Zibbet!
Vicki is committed to assisting her fellow Zibbeters improve their shops for successful online selling. She is the owner of five Zibbet shops: LOC Design Studio, Denim and Pearls, A Stitch and a Prayer, Black Creek Crossing and Think Like a Fish. You can follow Vicki on Twitter and through her LOC Design Studio blog.