While we’re still thinking about business cards, I’d like to offer a list of ideas for distributing those cards to prospective customers. You should never leave home without having your cards in your pocket or purse because you never know when a casual conversation with a total stranger will provide an opening for you to talk about your business. Keep a few within easy reach in your car also.
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Last week I shared some ideas for ways to add value to your business cards so that they become ‘keepers’–cards that people hold on to. Today I’d like to talk about how to use QR codes to further enhance the ‘keepability’ of your cards. A QR, or ‘Quick Response’, code is a special smart phone readable graphic code that can store a variety of different types of information. QR codes are read (more…)

Business cards are a must have for any business, large or small. They are also the most cost effective way to promote your business. So how can you make your business card a ‘keeper’? By ‘keeper’, I’m referring to a business card that people want to keep because of some value associated with the card. In addition to including the name of your business (more…)

For most of us, the money we spend on our businesses comes from our own resources, either directly from our pockets, from savings or borrowed from various personal funds such as life insurance policies. Regardless of where the money comes from, it’s important to understand that starting a business involves risk. It’s also important to understand that it usually takes 3-5 years for a business to begin to show a profit. (more…)

As you probably know, Zibbet and MOO have joined forces to offer Zibbet sellers 50 free business cards. Last week I talked about the importance of business cards and provided some suggestions for creative ways to use those cards to promote your business. Today I’ll take a quick look at the process of creating your MOO business cards with some tips and reminders that will make the process a breeze… (more…)