For most of us, the money we spend on our businesses comes from our own resources, either directly from our pockets, from savings or borrowed from various personal funds such as life insurance policies. Regardless of where the money comes from, it’s important to understand that starting a business involves risk. It’s also important to understand that it usually takes 3-5 years for a business to begin to show a profit. (more…)
As you probably know, Zibbet and MOO have joined forces to offer Zibbet sellers 50 free business cards. Last week I talked about the importance of business cards and provided some suggestions for creative ways to use those cards to promote your business. Today I’ll take a quick look at the process of creating your MOO business cards with some tips and reminders that will make the process a breeze… (more…)
Last week I talked about the importance of having a great looking shop banner and avatar as they relate to the branding of your shop. Branding is the process of establishing your brand–a unique identity for your products and shop. Today I’d like to extend the branding discussion to include business cards and to introduce you to MOO.com, whom Zibbet has just teamed up with to offer (more…)
I believe that establishing a local following is an important component of successfully competing online! I have two jewelry shops. The handcrafted jewelry market is virtually saturated with wonderful creations. I’ve observed that when people see my jewelry “in person” they will buy it. I would venture to say that being able to see and touch an item is a very valuable tool for selling it, no matter what it is. As you build a local following, (more…)
It’s December 1 and that means that only twenty-four shopping days remain before Christmas. Most brick and mortar retailers have already decked their halls with all things Christmas. But what about online shops? What preparations should you be making to encourage Christmas shoppers to buy in your ZIbbet shop?
Decorate One thing you can do is spruce up your shop with (more…)
