I believe that establishing a local following is an important component of successfully competing online! I have two jewelry shops. The handcrafted jewelry market is virtually saturated with wonderful creations. I’ve observed that when people see my jewelry “in person” they will buy it. I would venture to say that being able to see and touch an item is a very valuable tool for selling it, no matter what it is. As you build a local following, (more…)

Did you know that you can market your craft business, just by celebrating the fact that March is National Craft Month? Here are some suggestions:

Craft Show - Get together with some friends and throw your own craft show this month. It can be at one of your homes, in a coffee shop, or wherever you can find space.
(more…)