Because keywords are used by search engines for indexing webpages, selecting appropriate keywords for your items should be your most important consideration when writing item titles, descriptions and tags. The three areas of most significance when selecting keywords are buyer intent, search volume and keyword competition. Search volume refers to the number of times a keyword is searched for during a given period of time. (more…)

A keyword is a word or phrase the describes an item. Keywords are used by search engines to create an index of webpage content. When you conduct a search using a search engine such as Google, your search query is compared to Google’s index and you’re presented with a list of webpages that match your query. Because search engines use your keywords to index your item pages, selecting appropriate keywords for your (more…)