As I’ve been discussing, search engines use keywords that they ‘find’ in the text that we write when we title, describe and tag our item listings. They can only find those keywords if we include them in our text. I hope you’ve taken some time to do some keyword research for some of your items and that you’re ready to do some writing. The most important thing to remember about creating SEO friendly text, besides including (more…)

Last week, I defined some important terms that you need to understand when you’re writing titles, descriptions and tags for your items. Search engines use keywords to index web pages so that when you conduct a query, a list of relevant pages are returned in a ranked list. Selecting good keywords and weaving them organically into your text should be your number one consideration when preparing a (more…)

Because keywords are used by search engines for indexing webpages, selecting appropriate keywords for your items should be your most important consideration when writing item titles, descriptions and tags. The three areas of most significance when selecting keywords are buyer intent, search volume and keyword competition. Search volume refers to the number of times a keyword is searched for during a given period of time. (more…)

A keyword is a word or phrase the describes an item. Keywords are used by search engines to create an index of webpage content. When you conduct a search using a search engine such as Google, your search query is compared to Google’s index and you’re presented with a list of webpages that match your query. Because search engines use your keywords to index your item pages, selecting appropriate keywords for your (more…)

Have you ever wondered how Judy selects items for the weekly Fantastic Five article? Or how I select items to illustrate Success on Zibbet articles? Come closer. I want to tell you the secret…

Each Fantastic Five article presents items based on a common theme. For each Success on Zibbet article, I look for images of items that relate to the article’s main points. (more…)