While we’re still thinking about business cards, I’d like to offer a list of ideas for distributing those cards to prospective customers. You should never leave home without having your cards in your pocket or purse because you never know when a casual conversation with a total stranger will provide an opening for you to talk about your business. Keep a few within easy reach in your car also.
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Business cards are a must have for any business, large or small. They are also the most cost effective way to promote your business. So how can you make your business card a ‘keeper’? By ‘keeper’, I’m referring to a business card that people want to keep because of some value associated with the card. In addition to including the name of your business (more…)
Craft shows are popular events in many areas and serve as an affordable alternative to a brick and mortar shop. In addition to being a cost effective way to sell your wonderful creations, craft shows also provide a great opportunity for you to promote your Zibbet shop and Zibbet as a whole. Although I’m far from being considered a craft show ‘veteran’, I have participated in multiple shows over the last couple of (more…)
Last week I talked about the importance of having a great looking shop banner and avatar as they relate to the branding of your shop. Branding is the process of establishing your brand–a unique identity for your products and shop. Today I’d like to extend the branding discussion to include business cards and to introduce you to MOO.com, whom Zibbet has just teamed up with to offer (more…)
We’re all in this business to sell the items that we’ve skillfully and lovingly created. I would venture to say that our least favorite task is promoting our art or craft. We would much rather be in our studios transforming our visions into tangible realities. However, as I said in the first article in this series, “If you’re serious about selling you need to get serious about selling…” I believe that you are up for the challenge so let’s review some key (more…)
