I have a huge confession to make. As I sat down to write this week’s article, I was clueless as to what I was going to write about. So I scanned some online articles that I had bookmarked, looking for a topic that grabbed my attention enough for me to actually read the article. While on the Practical Ecommerce site, an article titled 4 Ways Video Can Drive Traffic and Conversions caught my eye. So I gave the article a quick (more…)

According to the results of a survey by Forrester Research Inc. and cited by InternetRetailer.com (2009), “Baby boomers are more likely to consume than create online social content.” The survey revealed that 66% of those surveyed aged 43-52 and 62% of those aged 53-63 reported reading blogs, listening to podcasts, reading online forums and customer ratings, and watching user-generated (more…)

Two weeks ago, I shared statistics that suggest that you should seriously consider offering international shipping from your Zibbet shop. Today I want to focus on an interesting statistic related to how online shoppers search for gifts. The results of a survey conducted by ChannelAdvisor Corp, and cited by InternetRetailer.com, indicate that when shopping online for gifts, consumers start 59% of their gift shopping trips on search (more…)

I’m a numbers person. I like basic statistics–things like percentages and frequencies. I like to look for trends and relationships between events that can be described numerically. Last week, some questions popped into my head about online selling that begged for statistical answers. I did some web searching for articles that I hoped would provide the answers I was seeking and that would (more…)