This is about doing all that you can do to maximize the appeal of your items for search engines and shoppers. There are four components in each listing that sellers have complete control over and that must be optimized in order to convert a shopper to a buyer.

From an organic search results perspective, item titles, descriptions and tags are of primary importance. (more…)

We’re all in this business to sell the items that we’ve skillfully and lovingly created. I would venture to say that our least favorite task is promoting our art or craft. We would much rather be in our studios transforming our visions into tangible realities. However, as I said in the first article in this series, “If you’re serious about selling you need to get serious about selling…” I believe that you are up for the challenge so let’s review some key (more…)

A sale happens when a desirable product is encountered by a buyer who is looking for exactly that product. That sounds simple enough, right? Not necessarily! Although I believe this to be an essential truth about making sales, the actual selling of that product is a complex process comprised of many components. I don’t have the magic solution that will guarantee sales. However, I have had some success selling and (more…)

I’m sure I don’t have to remind anyone that it is the week before Christmas. And if this is the holiday you and your family celebrate, there is no doubt in my mind that things are starting to get a little crazy in your household.

The kids are almost out of school for winter break, you’re braving the cold weather to go out in to the chaos of the malls and holidays sales, and (more…)

I recently had conversation with a cousin who is becoming a professional photographer. It didn’t take us long to agree that the way we have both learned a lot about taking good photos is the fact that we first took a lot of really bad ones! In June, Kay of A Crafty Arab, shared some great tips on how we can improve our Zibbet item photographs. This week, I would like to share (more…)