A great way to promote your Zibbet items is to share photos through your Community page. For me, making an online purchase starts with seeing a photograph of an item, especially if I’m just browsing and tempted to make an impulse purchase! Clearly focused images are an absolute must when selling online. Last week I provided step-by-step instructions for adding photos to forum discussions. Today I’ll focus on how (more…)
One of my favorite features of Zibbet is Zibbet’s Community Hub. The Community is a great place for Zibbeters to gather and interact with each other. You can jump from Zibbet to the Community by simply clicking the Community link in the Zibbet header bar at the top of every Zibbet page. The content of the Community is public so you can easily take a look around without having an (more…)
We’re all in this business to sell the items that we’ve skillfully and lovingly created. I would venture to say that our least favorite task is promoting our art or craft. We would much rather be in our studios transforming our visions into tangible realities. However, as I said in the first article in this series, “If you’re serious about selling you need to get serious about selling…” I believe that you are up for the challenge so let’s review some key (more…)
Promoting your products comes with the territory. I believe that the popular line from the movie Field of Dreams, “If you build it, he (they) will come” only applies to baseball diamonds built in the middle of cornfields! When it comes to selling, after you build it you have to promote it. Finding what works requires a lot of trial and error testing which also takes a lot of time. Selling, both online and off, is hard work. (more…)
I believe that establishing a local following is an important component of successfully competing online! I have two jewelry shops. The handcrafted jewelry market is virtually saturated with wonderful creations. I’ve observed that when people see my jewelry “in person” they will buy it. I would venture to say that being able to see and touch an item is a very valuable tool for selling it, no matter what it is. As you build a local following, (more…)
