Now that 2013 is here, it’s time to roll up our sleeves and do some shop cleaning and sprucing up for the new year! Here are some areas for you to consider as you prepare your shop for 2013…

Shop Banner Perhaps you’ve been ‘getting by’ with a banner for your shop that you’re less than thrilled with. Or maybe you’ve not committed to a banner yet. Shop banners and (more…)

New Zibbeters sometimes have trouble uploading their banners. The problem is almost always the dimensions of the banner. Basic shop banners must be 880 pixels wide by 120 pixels high with a maximum file size of 2MB.

Premium shop banners must be one of three sizes: 880 pixels wide by 120 pixels high, 880 pixels wide by (more…)

According to bizhelp24, a brand is a name or symbol that is commonly known to identify a company or it’s products and separate them from the competition. The process of establishing a brand is referred to as branding. Your shop banner and avatar are important components of branding your shop. Many Zibbet shops have beautiful, highly recognizable banners. However, others don’t have a banner (more…)

We’re all in this business to sell the items that we’ve skillfully and lovingly created. I would venture to say that our least favorite task is promoting our art or craft. We would much rather be in our studios transforming our visions into tangible realities. However, as I said in the first article in this series, “If you’re serious about selling you need to get serious about selling…” I believe that you are up for the challenge so let’s review some key (more…)

A sale happens when a desirable product is encountered by a buyer who is looking for exactly that product. That sounds simple enough, right? Not necessarily! Although I believe this to be an essential truth about making sales, the actual selling of that product is a complex process comprised of many components. I don’t have the magic solution that will guarantee sales. However, I have had some success selling and (more…)