Promoting your products comes with the territory. I believe that the popular line from the movie Field of Dreams, “If you build it, he (they) will come” only applies to baseball diamonds built in the middle of cornfields! When it comes to selling, after you build it you have to promote it. Finding what works requires a lot of trial and error testing which also takes a lot of time. Selling, both online and off, is hard work. (more…)

A sale happens when a desirable product is encountered by a buyer who is looking for exactly that product. That sounds simple enough, right? Not necessarily! Although I believe this to be an essential truth about making sales, the actual selling of that product is a complex process comprised of many components. I don’t have the magic solution that will guarantee sales. However, I have had some success selling and (more…)

Last week, we took a fun look back at all of the fantastic changes and growth that Zibbet experienced in 2010. Now that we’re several days into 2011, I thought we should take a few minutes to think about setting some attainable goals for the next twelve months. I’d rather set goals than make “resolutions” because resolutions seem to be quickly forgotten or broken. Goals should be attainable, measurable (more…)

Please welcome Elle (Michelle) Carmon, owner of Elle’s Beads on Zibbet. Elle is an avid supporter of handmade. She creates unique upcycled magnets and jewelry items. Today Elle shares her tips on how to use Tumblr to market our Zibbet shops…

For those of you unfamiliar with Tumblr, it is a social media microblogging website designed for posting short paragraphs of (more…)

Since the addition of the new “Share” button, Zibbeters have been asking about StumbleUpon. Today, please welcome guest contributor Christina Spiker, owner of UmeOrigami, as she explains what StumbleUpon is and how to use it to increase Zibbet’s exposure on the World Wide Web. In last week’s Featured Zibbeter interview, Christina described herself as a StumbleUpon “junkie.” She is convinced that StumbleUpon can (more…)