We often receive this question in Support from new sellers, especially from those who are selling online for the first time. Here’s how to list an item:
As I’ve been discussing, search engines use keywords that they ‘find’ in the text that we write when we title, describe and tag our item listings. They can only find those keywords if we include them in our text. I hope you’ve taken some time to do some keyword research for some of your items and that you’re ready to do some writing. The most important thing to remember about creating SEO friendly text, besides including (more…)
Last week, I defined some important terms that you need to understand when you’re writing titles, descriptions and tags for your items. Search engines use keywords to index web pages so that when you conduct a query, a list of relevant pages are returned in a ranked list. Selecting good keywords and weaving them organically into your text should be your number one consideration when preparing a (more…)
Shopping online is completely different than shopping at a brick and mortar shop. In a brick and mortar shop, I can touch an item. I can smell it. I can try it on. But when I’m shopping online, a seller really has only two avenues for convincing me to purchase: photos and descriptions. These are probably the two topics that I’ve addressed more than any other here in (more…)
I’ve developed the habit of using Google’s Image Search rather than their Web Search when I’m looking for a ‘thing’ as opposed to textual information. I find that it’s a better use of my time to see an image before actually visiting a website to see if what I’m looking for is there. In a recent search for images of my own items, I observed that images that I had uploaded to my (more…)
