All successful businesses are successful because of their customers. Finding the right customer, creating a product that is perfect for them and being able to talk to your customers like their best friend is the foundation of getting your handmade business ahead. With the free Customer Persona Canvas template, you’ll be given the opportunity to workshop who your ideal customer is, what they look, think and feel like as well as the best way to reach them.

Once you know who your customer is you can start creating products that they will love, take photos they will be drawn to, write words that resonate with them and build trust when it comes to purchasing.


How to use the Customer Persona Canvas

Print out your Customer Persona Canvas and start filling out the prompts.


Think of this like the bio of your customer. What is their name? How old are they? What do they do for work? What is their personality like? What are their interests and hobbies?

Dreams and goals

What does your ideal customer yearn for? What goals and achievements are they working towards? What fulfils them?

Problems and needs

What is your customer’s pain point? What makes them frustrated?

Reasons to buy

Look at your product or item – why should you customer buy it from you? What makes you stand out from your competitors? What are the highlights of your product? And what are you proud of?

Buying worries

What would your ideal customer worry about when it comes to buying your item? What makes them unsure?

Channels they frequent

Where does your customer hang out online and physically? What sites or platforms are they drawn to?

Favorite influencers and brands

Where do they shop? Who do they look up to? Who do they follow and can’t get enough of?

Types of content they like

Are they readers? Do they prefer videos? Do they like to experience something for themselves? How are they captivated when it comes to content?


About the Customer Persona Canvas

Inside your free download you will receive:

  • A printable Customer Persona Canvas in PDF format
  • 8.5 x 11 inch (Letter Size)
  • Space to profile your ideal customer persona
  • Print out and keep it somewhere in sight so that you can make sure that your business is always working towards creating something helpful, useful or interesting for your ideal customer